rob hassler

director of strategic partnerships @ bluecadet · philadelphia, pa

about

I sit at the intersection of design, technology, and business development, with fluency across architecture studios, cultural institutions, and experience design. Over 10 years building partnerships for studios that make award-winning work, with clients like The Metropolitan Museum of Art, the Philadelphia Phillies, and GE Aerospace.

“I build the partnerships that let design studios do their best work.”

Off the clock: husband, Dad x3, resident of Ambler, PA. Former college athlete. Diehard Arsenal supporter. Art history geek.

what i do

I run growth for one of the country's leading experience design studios: what we pursue, how we position, who we team with, and how we win.

pipeline_architecture
BD systems that actually get used: prospect tracking, partner tiering, weekly pipeline briefs, outreach programs that keep 35+ active targets warm. Not CRM theater. Infrastructure.
complex_pursuits
Multi-partner pursuits for six-figure engagements: teaming agreements, prime/sub dynamics, institutional procurement cycles. Relationship-dependent deals that take 6-18 months to close.
relationship_first_sales
Seeds planted long before procurement. By the time the RFP drops, we're already in the conversation.
cross_industry_fluency
Architecture, interactive media, museums, sports venues, corporate experience. I speak the languages and know how each one buys.

work

Bluecadet / director of strategic partnerships / 2022–now
Oversee business development across the practice and sit on the leadership team of an award-winning experience design studio. Pursuit strategy for institutional, civic, and commercial engagements; partner ecosystem spanning architecture, AV integration, and experience design.
PromptWorks / business development manager / 2018–2022
Full-cycle BD for a custom software consultancy, lead generation through contract negotiation, enterprise and startup clients.
Daroff Design / bd & marketing manager / 2016–2018
BD and marketing for an internationally recognized interiors and architecture firm. Learned how architecture studios think, buy, and evaluate partners.
Ballinger / marketing coordinator / 2014–2016
Marketing and proposals for a 130-year-old A/E firm. Where the fundamentals came from.

SECTORS

  • Museums & cultural institutions
  • Corporate experience
  • Higher education
  • Sports & entertainment

PARTNERS

  • Architecture firms
  • Experience design studios
  • AV integration
  • Interactive media

full client list and references available on request.

experiments

I don't just sell the work. I build things with AI to solve real problems:

Thinking out loud about BD, partnerships, and experience design: linkedin.

contact

Want to chat? Have a project, an idea, or just a good question? I'd like to hear about it.

> robahassler@gmail.com
> linkedin.com/in/robahassler